When Caribou Coffee set out to elevate its food offering, Delifresh led a complete transformation of the brand’s food category. The project included the development of a new food portfolio across bakery, sandwiches, desserts, and salads, with products specifically designed to align with Caribou Coffee’s brand identity, customer preferences, and premium café experience.

In addition to the menu transformation, Delifresh refreshed the food packaging to create a cohesive and elevated brand experience across all touchpoints.

The transformation was launched through the Caribou Gets Fresher campaign, supported by launch events and customer-focused activations that showcased the new menu and packaging.

The result was a stronger and more distinctive food proposition, increased customer engagement, and a remarkable 48% growth in food sales.

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Project Scope

• Development of a customized food portfolio aligned with the Caribou brand
• Bakery, Sandwiches, Desserts & Salads innovation
• Packaging redesign and optimization
• Campaign strategy and execution
• Launch event management